The Invisible Job Nobody Signed Up For

There's a moment every working parent knows. You're in the middle of something important, a meeting, a conversation with your kid, maybe just a rare quiet moment, and your brain fires off a reminder you didn't ask for: Did I confirm the dentist appointment? When is that birthday party RSVP due? Did anyone respond about rescheduling soccer practice?

And then there's the work version. You're trying to focus on actual work, the strategic thinking, the creative problem-solving, the stuff you were hired to do, but instead you're buried in a scheduling thread with six people across three time zones trying to find 45 minutes that works for everyone. By the time the meeting is booked, you've lost an hour of your day to logistics.

These feel like different problems. They're not. They're the same problem showing up in every corner of your life: coordination is an unpaid, invisible job. And it never stops.

We built Okthx because we were drowning in it.

The Problem Nobody Talks About

We talk a lot about work-life balance, but we rarely name the specific thing that makes it so hard on both sides: coordination. The back-and-forth. The logistical overhead of getting people in the same place at the same time.

At home, it's the emails to schedule a playdate, the texts to figure out carpool, the calls to move a doctor's appointment that now conflicts with a school event. At work, it's the scheduling threads that take twelve emails to resolve, the meetings that need to be rescheduled because someone's calendar changed, the lunch with a colleague that never happens because nobody has time to find a time.

Each task takes maybe five minutes. But they add up to hours every week, scattered across your day in fragments that make it impossible to be fully present anywhere.

We've talked to hundreds of people about this. Parents, professionals, people who are both. The frustration is universal. Not because any single task is hard, but because the volume is relentless. You finish one coordination cycle and three more are waiting. It's death by a thousand tiny tasks, at home and at work.

What We Actually Need (And What Doesn't Exist Yet)

Here's what surprised us when we started working on this problem: the tools we have are designed for organizing information, not for doing the work.

Calendar apps are great once the appointment is booked. Project management tools are great once the meeting is scheduled. But who handles the back-and-forth to make it happen in the first place? Who checks everyone's availability, emails the other party, negotiates a time, and confirms the details? That's the actual work. And right now, that work falls entirely on you, whether you're coordinating a family dentist appointment or a cross-team product review.

What people need isn't another app to look at. It's someone to hand things off to. Someone who can pick up a coordination task and run with it: send the emails, check the calendars, work through the back-and-forth, and come back to you when it's handled.

That's what Okthx is.

Introducing Okthx: Life, Coordinated

Okthx is a coordination assistant for your whole life. Not a calendar. Not a to-do list. An assistant that handles the actual logistics so you don't have to.

We think about Okthx the way we think about your phone. You don't have a "work phone" and a "home phone" anymore. You have one device that moves with you through your whole day. Your assistant should work the same way.

When you need to schedule your kid's dental checkup, you tell Okthx. It looks at your family's calendars, reaches out to the dentist's office, finds a time that works, confirms the appointment, and adds it to your calendar with all the details. You don't touch a single email thread.

When you need to get six busy people in a room for a project kickoff, you tell Okthx. It checks everyone's availability, finds the best options, sends the invites, and handles the inevitable "can we push it 30 minutes?" replies. You stay focused on the actual work.

When a friend wants to get the kids together, you cc Okthx on the reply. It takes over, checking availability, suggesting times, coordinating across both families until a plan is locked in. When a client emails to reschedule, Okthx picks it up and works through the options without you lifting a finger.

This is what coordination looks like when someone else is carrying the load.

Why Now

Two things have changed that make Okthx possible today in a way it wasn't even two years ago.

First, large language models have gotten remarkably good at understanding context and nuance. Okthx can read an email thread, understand what's being asked, figure out the right response, and draft something that sounds like a thoughtful human. This matters because coordination work requires judgment, not just automation. The tone of an email to your kid's coach is different from the tone of an email to a VP. Okthx understands that.

Second, and this is the part we care about most: this kind of help used to be reserved for executives and the wealthy. Having someone manage your calendar, handle your scheduling, coordinate your logistics? That was a luxury. A full-time assistant or a chief of staff. We believe everyone deserves that support, whether you're running a company, running a household, or most likely doing both. Okthx is built to make it accessible to everyone.

Early Preview: We're Just Getting Started

Today, we're opening Okthx in Early Preview to a small group of people from our waitlist. This is intentional. Coordination is deeply personal. It touches your calendar, your contacts, your daily rhythm, both at work and at home. We want to get it right, and that means growing carefully and learning from real people with real lives.

Early Preview means Okthx is already working, scheduling appointments, coordinating plans, managing the back-and-forth, but we're actively building alongside our earliest users. Their feedback shapes what Okthx becomes. If you join now, you're not just getting early access. You're helping define what a coordination assistant should be.

Here's what Okthx can do today:

Handle end-to-end scheduling

Tell Okthx what you need scheduled, and it manages the entire process: finding times, emailing or texting the other party, confirming details, and updating your calendar. Works for a dentist appointment and a board meeting alike.

Work where you already are

Okthx connects with your email, calendar, and phone. You can text it, email it, or use the app. No new habits required.

Learn your rhythm

Over time, Okthx builds an understanding of your preferences, your relationships, and the patterns that make your life unique. It learns that you protect Friday afternoons for deep work and that your family prefers morning appointments. It gets better the more you use it.

Stay in the loop without doing the work

Okthx keeps you informed at every step and always asks before taking action on anything important. You stay in control. You just don't have to do the legwork.

What This Is Really About

We'll be honest. We didn't start Okthx because we wanted to build a scheduling tool. We started it because we watched ourselves, our families, and people like us lose hours every week to logistics that nobody should have to manage alone. We saw how it chips away at the time you have for the things that actually matter: being present at dinner, doing focused work that moves the needle, having a real conversation with your partner, just being with your kids without half your brain running a coordination spreadsheet.

Okthx isn't about productivity for productivity's sake. It's about getting back the time that coordination quietly steals from your life and giving it back to the people, the work, and the moments that matter most.

We're building this for every parent who's ever sat at their kid's soccer game while mentally managing next week's carpool. For every professional who's spent an afternoon in scheduling purgatory instead of doing meaningful work. For everyone who just wants to be present, fully, completely present, without the logistical noise.

That's the future we're building toward. And we'd love for you to be part of it.